LumberUnion Plants Trees, Pushes Fashion Forward and Claims Plaid for Its Own
Seattle, WA – A new fashion lifestyle brand is emerging from the woods of the Pacific Northwest, claiming plaid and planting a fashion forest to offset tree loss and fight climate change. It’s a lot more than is typical for one fashion company to tackle. But LumberUnion is not your average fashion brand, and doesn’t expect to do it alone.
The company tagline is: Born in the Pacific Northwest. Raised in dirt. Runway ready. It’s a bold approach that environmental entrepreneur and LumberUnion CEO Anthony Bergin is confident the world has been waiting for. LumberUnion is a way to look good, feel good, and do good.
Bergin says, “My number one focus is to build a culture of collaboration, for the greater good – whether that is our people, our fashion, or our environment.” Noticing that plaid is a common pattern across demographics, Bergin chose that as the unifying LumberUnion pattern.
The company is taking the lumberjack-inspired patterning and elevating it, giving it more fitted, tailored and elegant appeal to create a more fashion-forward version of the traditional style.
The company is introducing a limited line of super soft cotton graphic tees and wovens for men and women, three different snapback hats, and some fun things for the holidays that are sure to delight. Besides plaid, LumberUnion is elevating the apparel supply chain to add value to communities, increase clothing quality, and guarantee best and ethical business practices, which embodies the people behind the brand.
Bergin says, “We don’t have to lead the way but we are innovating constantly.” Working with institutions, governments and non-profit organizations, the company intends to elevate every part of the economic footprint of the fashion industry.
“I saw an opportunity to do something different across the board and I knew it was time to do it,” Bergin adds. “I have high expectations for our brand to create change in the quality and responsibility of the fashion industry, and I expect everyone else to have those same expectations.”
With lofty goals for the greater good as an innovator, trend-setter, and motivator, the company is focused on selling a limited selection of hats, tees, and other wardrobe staples, to accent the wardrobe while changing the fashion industry accountability. All items are available for purchase online at www.lumberunion.com, though several pop-up stores are planned for late fall on the east and west coasts