With the tagline "Born in the Pacific Northwest. Raised in dirt. Runway ready." online apparel retailer LumberUnion has planted roots in its hometown of Seattle.
CEO Anthony Bergin opened the company's first-ever permanent physical store this month at Pacific Place, following the common trend of "omnichannel" shopping shaking up the current retail environment.
"This new flagship store compliments our online store and gives us a place where we can further expand on experiences and awareness of our brand," Bergin said in an email statement. "Shoppers can find us online, through our social platforms and now in person at Pacific Place."
Bergin started the company in 2016. LumberUnion has 11 full-time employees and only sources organic, non-GMO cottons for LumberUnion clothing, which of course includes plaid. However, the company takes that lumberjack-inspired patterning and says it is elevating it, giving it a more fitted, tailored and elegant appeal to create a fashion-forward version of the traditional style.
With a passion for the environment, Bergin also works with American Forests to plant trees for every LumberUnion purchase.
"I saw an opportunity to do something different across the board and I knew it was time to do it," Bergin said in a statement on the company's website. "I have high expectations for our brand to create change in the quality and responsibility of the fashion industry, and I expect everyone else to have those same expectations." See the full story here.
- Coral Garnick, Associate Editor, Puget Sound Business Journal