1) Buy it right

• Clothing is an investment. Higher quality pieces will often last longer due to premium materials and construction. Our ‘essentials’ are designed with you in mind, with an environmentally conscious effort. We ethically source all materials and have a rigorous process selecting the best manufacturers. When possible, we always source locally.

2) Wash it right

• Follow the laundry tag–each garment has a no brainer laundry tag stitched into the inside seam with easy to understand directions (Ex. Machine wash warm with like colors. Tumble Dry Low.) No confusing laundry tag symbols!
• Use a delicates bag–to prevent extra wear and tear on your delicate fabrics. Reduce snags, tears, stretching, holes, and rips.

• Wash less–to prevent shrinking, fading color, and loss of elasticity. Unless your garments have a stain or odor, try to wear them more than once between washes.

• Wash smarter–follow each garments’ care label (located on the inside of each product), wash in cold water, use a delicate cycle, and don’t over-fill your load. This will help conserve energy, water, and reduce fading or damage to your garments.

• Reduce detergent–mix half of the recommended amount of detergent with half baking soda to reduce your environmental footprint. Baking soda acts as a detergent booster, keeping your clothes fresh and clean, while limiting negative effects on the environment.

• Wash inside out–to reduce fading and cracking on dark fabrics or screen prints, wash your garments inside out.

• Use a clothesline or drying rack–overheating your garments can lead to the breakdown of elasticity and cause unwanted stretching. Air drying your garments will help them keep their shape and reduce your electricity consumption.

3) Store it right

• Cool and dry environment–avoid storing your garments in basements or bathrooms where bacteria can grow and ruin your garments. Overexposure to direct sunlight will cause the colors to fade.

• Fold heavy sweaters–to reduce sagging and stretching of your heavy garments fold them instead of hanging. Pro tip: store your sweaters with lavender, bay leaves, or cedar wood to help deter unwanted pesky moths.

• Buy better hangers–most wire and plastic hangers will stretch out the shoulders of your garments, leaving you with saggy and droopy clothing. Pro tip: wooden hangers will outlast plastic and wire, as well as help prevent your garments from sagging or drooping. Insert the hanger from the base of the garment rather than the neck opening to prevent stretching.

4) Treat it right

• Carry a stain removal pen–Certain natural dyes (food, grass, wine, etc) set in quickly and can be harder to remove, if at all, the longer you wait to wash your garment. Keep a stain removal pen on you so that you’re prepared for anything the day throws at you and you don’t risk damaging your favorite t-shirt.

• Don’t dry-clean often–Excessive heat and chemicals from dry cleaning causes garments to wear out and fade faster. Hang garments in the bathroom while you shower, to let the steam refresh your outfit without the use of any chemicals.

• Know your iron–Pay special attention to garment fabric and use the correct setting on your iron. As a good rule of thumb, lower your iron by a setting or two from what is recommended for the fabric, to reduce light wrinkles. Iron your clothing inside out to prevent excess creases on seams and protect any screen prints.

• Use a dye bath–For a quick refresh, toss your favorite black or white garments in a dye bath. All you need to do is put the recommended amount of dye in a bucket with water and bam! Like new. Wash with like colors the first few washes to prevent dying other garments.

• Learn basic mending–Keeping a basic sewing kit handy will help you mend loose seams and missing buttons. This will ensure your garment doesn’t end up at a tailor or seamstress, costing you more money. Save your garment, save your money. Pro tip: Dampen the end of the thread to help you thread the needle. Once the needle is threaded, cut the needed length and tie both ends together. This will help prevent the thread from pulling through the fabric as you sew.