Research done by omnichannel inventory management firm Brightpearl has revealed that one-third of consumers polled say they have been “let down by an online order since the COVID-19 crisis,” while 45 percent of shoppers said online deliveries “are taking longer to arrive.” This presents an opportunity for retailers to focus on their ecommerce presence and order fulfillment in a time when consumers are increasingly relying on online shopping for purchases.

The report also revealed that 42 percent of consumers polled claim unreliable delivery has lessened their trust in online shopping since the start of the pandemic. “There has been a big shift to online post-COVID-19 but delivery reliability has created a crisis of confidence in some consumers, and brands could still suffer if they don’t improve their end-to-end service,” said Derek O’Carroll, chief executive officer of Brightpearl.

At LumberUnion, we are focused on our consumer’s experience with our clothing, both online as well as in-person. We use organic American cotton farmed primarily in Northern California. Our apparel is milled and manufactured in Southern California and is made with plant-based, non-toxic dyes and crafted to last. We offer free shipping with all orders in the continental United States and fulfill online orders swiftly, so that our apparel arrives at consumer’s homes as quick as possible.

Looking forward, the demand for online shopping will likely continue. Some 53 percent of consumers are now buying things online more than normal, with almost 8 in 10 shoppers (78 percent) expected to increase online purchasing over the next 12 months,” Brightpearl said in the report. When you shop online, choose a brand like LumberUnion that is focused not only on quality apparel, but also in getting it to consumers quickly. LumberUnion  – American design, American cotton, American manufacturing for the new American.