The busiest shopping day of the year, Black Friday lands annually on the day after Thanksgiving and traditionally kicks off shopping for the Holiday season. A day known for deep discounts and deals, shoppers queue in long lines and await store openings to get great discounts. As Black Friday has become engrained in modern culture, deals are found both online and in traditional brick and mortar retailers, to incentivize people to shop with abandon on Black Friday and throughout the weekend.

Many have decried Black Friday for promoting over-consumption. In response, Green Friday was started to help raise awareness about the impact of society's shopping habits. Green Friday challenges consumers to choose to shop sustainable brands or not shop at all. While it can be difficult to resist great deals, research says most shoppers tend to buy more than they need. Throwaway or fast fashion is putting increasing pressure on our planet and its people. Shoppers should take a moment to reflect whether they really need that item and why. How is it made? What will happen once you are done with it and you are ready to dispose of it? If you must purchase something, shop local as it is the easiest way to reduce the carbon footprint of purchases while supporting small businesses.

LumberUnion is elevating and leading change in the apparel industry for the greater good. Our organic cotton is farmed primarily in the Northern California. Our apparel is milled and manufactured in Southern California and is made with plant-based, non-toxic dyes and crafted to last. We are not fast fashion; we are an American clothing company that is doing the right thing for our customers and the environment. We are here to elevate American design, American cotton, and American manufacturing for everyone.

Holiday shopping will be different this year, so this Black Friday why not shop LumberUnion and go green?