With the holiday shopping season upon us, there has never been a better time to think about shopping ethically and sustainably. Many big-name stores offer cheap clothing, but their "fast fashion" model exploits workers, uses vast amounts of natural resources and pollutes the environment with toxic dyes and micro-plastic waste. Additionally, millions of tons of clothing are thrown away every year, landing in landfills having been worn just seven times.

How can you shop for clothes ethically? It is as simple as asking yourself three simple questions before buying new clothes:

1. How much do I already own?
2. How much will I wear it?
3. How long will it last?

If you still want to buy new clothes, empower yourself to make ethical choices. Choose something from a brand having a positive impact on the planet and its inhabitants. Buying clothes from sustainable brands can be more expensive, but pricier, better-quality clothes last longer and are a better investment when you consider cost per wear. When it comes to cheap clothes, you often get what you pay for. Many products offered as 'deals' are products of planned obsolescence and are made with low-quality materials; those pieces will not last long.

LumberUnion is elevating and leading change in the apparel industry for the greater good. Our organic cotton is farmed primarily in the Northern California. Our apparel is milled and manufactured in Southern California and is made with plant-based, non-toxic dyes and crafted to last. We are not fast fashion; we are an American clothing company that is doing the right thing for our customers and the environment. We are here to elevate American design, American cotton, and American manufacturing for everyone.

Join us and be the change.